Around the world, if you ask a question to a business man, what is your business secret they told that if your is purchased by twenty people out of hundred, how to sell the product to remaining eight people, this is called market strategies. When the technology made the world as a global village, the marketing companies are growing day by day. The recruitments in marketing filed anonymously getting high.
In a world where consumers are growing more and more indifferent or cynical towards advertising, marketers are faced with the challenge of finding new ways to capture the attention of their audience. A current trend in the efforts to try out different techniques is experiential marketing. This relatively new approach to winning consumers is based around the idea that the target audience should be involved in an active experience of brand values. Rather than put out print or TV adverts, which marketers hope will be passively consumed, they create a brand environment in a public space and involve potential consumers by asking them to take part in an activity. For example, at a sports match interval, a goal area covered in a brand name might be set up and people will be asked if they want to win a free gift by trying to shoot a goal. Or, in a nightclub, a drinks company might sponsor an exclusive area and give out samples of their drink in a luxurious setting. The idea is always roughly the same: if a consumer actively feels positive emotions in association with a brand then they are more likely to develop loyalty to it.
More and more businesses large and small are understanding the new media landscape and finding ways to connect through the creation of brand experiences. Smart brands are turning to the acquisition-through-experience model. Experiential methodology is driving strategies and tactics for brands in an increasingly hyper saturated and hyper fragmented marketplace.
Whatever the methodology, it’s increasingly clear that customers desperately want goods and services, communications and marketing campaigns that dazzle their senses, touch their hearts, and stimulate their minds-delivering a positive experience they will remember. Companies that can deliver such experiences when and where their customers want them are the ones that will succeed in today’s global marketplace. Businesses will live or die not by the attributes they promise but by the brand experiences and value they offer customers at every touch point.
Experiential marketing can be carried out through a range of activities, such as exhibitions, road shows, ambient and in-store advertising, free product sampling and sponsorship and is an increasingly popular form of brand marketing for drinks, retail brands and fast-moving consumer goods.
If you’re looking to develop experiential marketing activity, there are a number of experiential marketing agencies that can advise you on setting up live events, product sampling, road shows and ambient activity. The Direct Marketing Association has set up an Experiential Marketing Committee to provide best practice and research.
Watch the video related to experiential marketing
This video was shot on one of our experiential marketing presentations that we do with the UCT Graduate School of Business’ Nomadic Marketing programme. This presentation is very much about practical applications of mobile tech in the Cape Town CBD’s urban environment. For more about the Nomadic Marketing course, check out: www.gsb.uct.ac.za
Help answer the question about experiential marketing
Help!!! I have no idea what I'm doing?I need help!
I've started an experiential marketing agency which I run from my home office.
I don't have the money to hire a web designer right now so I'm doing to myself.
What can I put on a basic minimal website to start to establish a web presence?
Maybe an example website or an article you know of can help me?
I've purchased the domain and hosting from godaddy.com which comes with a basic site builder.
I'm thinking
Home page: Company name and a brief "elevator pitch" statement of what we do
Contact page: Contact info
Links: articles on marketing, etc. which i can update regularly to hopefully keep potential clients coming back.
Should I have an about me page? Would that make my company appear too small potatoes?
Ugh! Help!
About Author
To know more about the ambient media agency, public stunts, brand activation agency etc, please visit our website http://www.blazinstar.co.uk
Tags: experiential, makai, marketing, promotions
I’m looking forward to the ovi store and Nokia N97.
I wonder which applications will be available. I hope they will be a lot better than the Apstore or just more convenient. applications you actually want and can use.
I hope the Iphone 3.0. software isn’t as good as it seems. Go OVI
I think Nokia should show us more about OVI aps! The suspense is killing me.
I don't know the requirements of being an experimental psychologist, but I know of one experiment… It's Nature vs. Nurture; they took 2 twin boys and raised one as a grll… The boy still stayed with his habits, and the psychologist was sued for gross abuse.