Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience.

Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.

According to Luminous (http://www.luminous-asia.com), an experiential marketing firm, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and helps consumers’ to feel the benefits through interactive experiences, and creates an emotional desire to purchase.

According to a study by HPI Research Group, 68% of surveyed marketing executives spent more on experiential marketing in 2005 than in 2004 and half of those executives expect to increase spending in 2006.

Microsoft’s multi-venue Tablet PC promotional event is a good example of “experiences”. Tthe event resulted in 125,000 product demonstrations in high-traffic airport terminals in major hub airports across the country. In the airports, corporate executives and managers can experience the mobility and benefits of the product. It also shows the commitment of Microsoft in providing execllent mobile product. The event helps to create personally relevant, memorable, interactive and emotional experience. Likely, those particitioners will consider Microsoft’s products if they need a PC with high mobility.

Can we create experiences in a website and brings Internet marketing to next level?

Internet marketers spend lots of money in internet marketing activities such as search engine marketing and email marketing, however, business conversion is not as good as their expectation. When you look at many websites, they are usually present a lot of text to show you the product features, its’ functional benefits, their strong company background, and etc. From marketing point of view, these websites reflects a left brain bias because they seek to persuade consumers by invoking rational factors that their products are better than their competitors. When people are very calm, and are trying to be very rational, they may spend more time in searching for information, and perform product comparison. Likely, they may simply leave your website without taking any action and go to do more research. Eventually, they may finalize their decision and buy the same products from the website they last visited.

To rectify the situation, companies may consider creating experiences in your website so that consumers emotionally want to buy your product and buy from you.

What kind of experineces you should create for improving business conversion? Companies may consider to create experiences allowing consumers to feel how the product can simplfy their life through carefully planned scenarios, or to imagine the joy and satisfaction they can get after owing the product. In addition, you must also demonstrate your commitment to consumers and the meaning of your brand so that consumers are eager to buy from you.

With advance of technology such as net meeting, flash, 3D technology, and etc, it is not difficult to create online experiences. However, experiences must be carefully planned so that it can stimulate the emotional desire in your targeted customers.

The planning and execution includes careful research on the targeted customers, determine what kind of experiences is appropriate, the method to capture sales leads and perform follow-up. All activities must be used to reinforce consumers’ emotional desire and meaning of your brand. Apple Inc. is very successful in creating experiences to their consumers and these experiences help building a strong brand name for Apple. Many consumers want to buy iphones and iPods because they are products of Apple. Yes, you can say it is all about emotions and branding!

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www.hotcow.co.uk Hot Cow Experiential Marketing London UK We provide a range of services from viral marketing, straight sampling campaigns, roadshows, exhibitions and staffing to the more delectable concepts of guerilla campaigns, word-of-mouth campaign generation, high profile stunts, ambient advertising and promotional vehicles.

Help answer the question about experiential marketing

What can I put on a basic minimal website to start to establish a web presence?
Maybe an example website or an article you know of can help me?

I've purchased the domain and hosting from godaddy.com which comes with a basic site builder.

I'm thinking

Home page: Company name and a brief "elevator pitch" statement of what we do

Contact page: Contact info

Links: articles on marketing, etc. which i can update regularly to hopefully keep potential clients coming back.

Should I have an about me page? Would that make my company appear too small potatoes?

Ugh! Help!

About Author

Jimsun Lui, is working in Agog Digital Marketing Strategy Limited, a company offers SEO Services for both English and Chinese search engines. Click here to learn more about how to optimize website.

As against traditional forms of marketing that are focused on benefits and features of products or services, experiential marketing attempts to form a connection between brands and consumers in ways that are more memorable and relevant personally for the consumer.

It seeks to establish a stronger relationship through one-on-one interaction between a consumer and a brand and, so, has to be based on personal interaction. It, therefore, tends to have a bias towards the brain’s right side, as it is based more on feelings than rational thought.

This is in contrast with traditional forms of marketing that seek to promote a brand, against the competition, employing factors based on rational thought. This, however, is against the findings of contemporary research, according to which feelings and emotions tend to influence decisions to a larger extent than was previously known about. So, it should be fair to conclude that marketing of the traditional type was biased more towards the left side of the brain i.e. thoughts derived from a rational basis.

Therefore, the strategies for experiential marketing have a lot to do with the sampling of products, combined with event marketing, as well as management based on factual information. These are, then, blended with experiential data gathered from reactions obtained from prospective customers or clients. The planning and execution of events has to be carried out, after data integration, so as to ensure that the interaction with customers turns out to be quite sophisticated.

A very significant part is played in companies’ experiential marketing strategies by event marketing, even as it is blended with database and one-to-one marketing principles. Sampling of products by potential consumers, obviously, also forms an integral part of it.

For instance, if a new product is to be introduced, samples of the product could be sent to journalists who have a considerable amount of influence in the space of which the product category in question is a part, in accordance with a product sampling strategy. On the other hand, an event for the launch of the product could be held with invitations being sent to members of the press and some of those who form part of groups of users that are key for the product. The invitees could not only try the new product out, but also meet up with executives of the company.

Product introduction is taken to a whole new level by experiential marketing.

The following could form part of an effective strategy:

1. Gathering data about potential customers:

The company could search its databases to come up with the details of those who could be the most likely ones to purchase the new product. For instance, by determining how often its existing customers are likely to replace its products, the company can find out about those who are likely make a purchase in the near future. Also, it could identify its leading markets, through analysis of reports of retail purchases. Subsequently, the company can invite prospective purchasers from these markets, to sample the new product.

2. Event planning and organization:

This is meant to provide as much relevant information as possible, besides showcasing the brand and allowing the potential consumer to experience the product first-hand. Those who are business customers, especially, could be set up to meet with an expert from the industry, so that they could gain some information about trends that are likely to impact their businesses. They could also be provided demonstrations on a private basis. An event for launching the product could be held in each of the leading markets.

3. Optimizing the list of invitees:

A sufficient number of customers have to be invited, so that not only do they experience the new product, but qualified leads are also generated for the company, while keeping the event as intimate as it should be. For this purpose, business associates or friends of the invitees that are existing customers, who are likely to be actively interested in the new product, could be encouraged to come along. Also, partner companies could have lists of those among their own customers, who are likely to be prospects for the new product, and they could also be invited.

4. Collecting feedback from attendees:

Those who attend the event should be asked to provide feedback on the event as well as the product, besides information on the likeliness of a purchase.

5. Follow up:

After the databases have been updated, following the event, the list of prospects should be passed on to the company’s sales team.

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Wagner of Beloved Experiential joins hosts Carl Vervisch and Cris Vatalaro to discuss what experiential marketing is, how it works, and what his company does.

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An example would be The Future Awards or the Reggies by Promo Magazine or the Ex Awards by Event Marketer. Also looking for awards in Europe, Latin America, Asia…global.

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When looking for more information and resources related to marketing Private Label and Master Resell Rights Products, viral marketing, e-book marketing, internet marketing resources and ecommerce, visit http://www.moneytreecentral.com for complete details.

Today’s consumers are inundated with media messages.  We get bombarded from all sides with advertising, so much that we end up tuning out most of it.  This fact isn’t lost on corporations.  They are hungry for new ways to more directly connect with their customers.

These companies are learning that branded photography is an ideal way to create a personal, one-on-one connection with their customers.  And because the connection is created with a photograph, it’s personal, tangible and lasting.

So who’s doing this, and how?  Here’s a round-up of some recent events we’ve produced using branded photography for large corporations.

Verizon

Remember the old phone company’s “Reach out and touch someone” campaign?  Verizon is still living the slogan, using branded photography to create a more personal relationship with their current and potential customers.  They turned to the creative team at www.marketingwerks.com” target=”_blank”>Marketing Werks to execute a series of sponsored events that directly reach and involve consumers.

In October, Verizon used green screen photography at an Islanders game to reinforce their support of the Islanders “Stick Kid” program, and create a one-on-one customer experience.  First, to create the green screen background, we went to the Nassau Coliseum and shot the hockey rink when it was empty, and then added the Verizon and “Stick Kids” logos.

The green screen background put people where they usually can’t go, right in center rink – virtually, if not for real.  The photos reinforce Verizon’s community involvement and commitment to the Islanders “Stick Kids” program, as well as their branding.  And as you’ll see, people loved it!

In August, Verizon sponsored an Air Supply concert at the Westbury Music Fair, and gave some concert-goers an opportunity to meet the band backstage – and get their photos taken with them to commemorate the occasion.

For fans of the band, a huge thrill made even more memorable by having a photo of the event.   For Verizon, the pay-off is in goodwill built, and with their logo included on the photos, consistent brand visibility – for years to come.  The branded photography create an immediate association with their brand and this fun experience.  See for yourself!

Marc Ecko and Rolling Stone

Designer Marc Ecko teamed up with Rolling Stone Magazine to launch his new men’s cologne, Ecko by Marc Ecko.  As part of the launch event at Macy*s Roosevelt Field Mall, they offered branded photographs of anyone who purchased the new cologne, putting each customer on the “cover” of Rolling Stone.  Again, branding was reinforced and brand loyalty encouraged by marrying the customer and brand images – a match made in marketing heaven!

HP and Microsoft

You cannot find a more perfect example of linking event marketing with media advertising than the green screen photography we executed for HP, at the launch event for HP and Microsoft 7.  The event was held at the Museum of Natural History, and the green screen image tied into this location as well as the imagery used in HP’s new print ad campaign.  We formatted the image to create maximum play between it and the people photographed, to great effect as you’ll see below.

Who wouldn’t want to keep one of these fun photos around?  Again, brand reinforcement as its best!

These large corporations realize the power of  branded  photography for their events, how it reinforces relationship marketing, experiential marketing, word of mouth marketing, promotional marketing, direct marketing, retail marketing and brand marketing.  They know how to harness this power, and so can you!

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Freeze/Flash Mob campaign for More Magazine with Michelle Obama on the cover. Executed in Chicago, IL. For more information about Attack! Guerrilla Services, Nationwide Staffing, & Out-of-Home Media www.attackmarketing.net

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Dear Mr. ______:

I would like to thank you for taking the time to interview me today for the ________________ Manager position.

I appreciate the time that you spent discussing your specific expectations for the ________ Manager position.
I am more convinced than ever that I will fit in beautifully as a member of the team and contribute my skills and talents for the benefit of the _________________ program.
I believe that my credentials make me an ideal candidate for the position.
As I mentioned in my interview with you, I have 11 years experiential marketing experience working with more than 100 different products and clients. These campaigns have ranged from local weekend sampling to multi-million dollar nationwide tours.
Over the past eight years of my career I have successfully trained and managed staffs of more than 50 including managers, brand ambassadors, technicians and talent. Being extremely organized with a high attention to detail has allowed me to thrive under intense work loads while being creative and adaptable in an consistently changing work environment.

I look forward to learning of your decision soon. Please feel free to contact me if I can provide any additional information about my qualifications. Again, Mr. ________, thank you for taking the time to talk with me about this exciting opportunity.

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An advertising organization uses diverse methods for shaping how they choose to market to target groups. Marketing agencies are often consumer specific. For instance, marketing agency learns what the consumers regularly prefers and shops for and then uses that to make available them with advertising of parallel products.
They with the intention of generating greater results for brands took a chance to propose promotional programs from the ground up which are more economically gracious to the customers.
There are various innovative strategies to focus on marketing .Some of them are as follows:
•    Make the best use your energy effectiveness of equipment and vehicles, reuse and reduce materials work with environmentally responsive vendors and suppliers, select substitute energy sources, train your team on how to execute appropriate misuse management and recycling programs.
•    Appoint full-time staff and part-time employees in constant training and learning on the subject of sustainable practices in experiential marketing.
•    Work in partnership with clients and suppliers to formulate smart choices for the environment, while maintenance of experiential projects cost-neutral or cost-effective compared to privileged path alternatives.

Marketing agencies will be accountable for assistance in generating network content and ever-increasing traffic. It focuses on branding your product with user-generated substance while leveraging social media tools. They use innovative inscription skills to send daily to innumerable social media networking sites Solicit (via email), vertical websites and news websites to make them aware of your brand.

Marketing agencies make every effort to execute your company’s marketing and advertising needs with the high-class, efficient communications services as you desired. They maintain a very good customer relationship! Understands client needs. These qualities allow them to merge powerful design and imaginative promotions with modified, market-driven approach.

Hence feel free to take suggestions from experiencing marketing agencies to garnish your ideas and promote your products successfully.

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As a prelude to his presentation to the DFW AMA Chapter (www.dfwama.com) on 2/28, Dax Callner, SVP, Jack Morton Worldwide,outlines his thoughts on experiential marketing.

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ABC Marketing is a full service, green minded, experiential marketing company.

We create experiences that build a bond between your brand and your consumers.

Our creativity, expertise and green business practices continually exceed our clients expectations.

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To know more about the ambient media agency, public stunts, brand activation agency etc, please visit our website http://www.blazinstar.co.uk

Experiential marketing is a sort of marketing which results in the emotional connection to a brand, idea, product or a person. The word experiential marketing might be relatively new to the marketing communications. For many years marketing techniques such as customer service, special events, product promotions, and PR stunts have connected the public emotionally.

The thee main drivers that led the path to experiential marketing arer />
•    Acuity, Experiential marketing is seen as the new way of marketing to connect the public. Marketing communication agencies need to deliver or provide what market or client demands.

•    It is observed that traditional way of marketing unable to connect the public emotionally, as it was earlier.

•    Experience works would help in connecting the public emotionally.

Experiential marketing simply focuses on the consumer experience and his response. By differentiating the traditional and experiential marketing, experiential marking allows the customer to experience and test it for them, while in traditional marketing is going to sell the consumer of the features and benefits of something. Experiential marketing would also help in building brand loyalty.

One of the most important aspects to be considered as a marketer is to put your self into the consumer shoes. When they are looking at the marketing pieces, what would be the first thought in the minds of the customers. Positioning would make a lot of difference in the experiential marketing.

This kind of marketing would help you in many levels. Utilizing the visual ads, media platforms, print ads, audio etc, you can involve customers and able to scale the responses of the marketing campaign and brand in total.

In the current day world, people are very busy and running with the time around the clock.  In this kind of scenario experiential marketing would be of great help in reaching the public or target audience

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Concept: students can cheat with this new revolutionary pen. Solution: we’ve raised up the “Anti Frixion Squad”. armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around israel, searching & arresting students who uses the forbidden pen. Synopsis: at the beginning the students were faced with a security checking point, after twenty meters they’ve encountered with our crook who gave them free frixion pens and told them not to listen to the anti …

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To know more about the Experiential marketing, public stunts, live brand experience etc,