With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.
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Legal Marketing Agency Offers Tips for Law Firms on Development of 2009 Marketing Budgets – Advises Against Cutting Corners
August 27th, 2010Mjh Group: Marketing Strategy & Marketing Management
August 26th, 2010
How much should I spend on marketing?
This is a common question that marketing consultants gets asked on a regular basis.
The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to gener » Read more: Mjh Group: Marketing Strategy & Marketing Management
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Signature Line: An Overlooked, Virtually Free Marketing Tool
August 25th, 2010Once my clients truly understand that marketing is about relationships, we start talking about how those relationships are created and maintained to determine appropriate marketing tactics for their businesses and personal styles. But no matter what kind of business my clients are in, they all have the same excellent relationship marketing tool at their fingertips: Their e-mail messages.
E-mail messages are the most fre » Read more: Signature Line: An Overlooked, Virtually Free Marketing Tool
Tags: marketing tips