Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience.
Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on funct » Read more: Can Creating Experiences Improve Internet Marketing Results?
Tags: exhibitions and staffing, guerilla campaigns, high profile stunts, promotional vehicles., roadshows, sampling campaigns
